{"product_id":"rare-antique-keeloma-margarine-advertising-showcard-c-1900-framed","title":"Rare Antique Keeloma Margarine Advertising Showcard c.1900 (Framed)","description":"\u003cp data-start=\"71\" data-end=\"380\" class=\"PDq2pG_selectionAnchorContainer\"\u003eA rare and highly decorative original advertising showcard from the turn of the 20th century, promoting \u003cstrong data-start=\"175\" data-end=\"196\"\u003eKeeloma Margarine\u003c\/strong\u003e. Dating from the late Victorian to early Edwardian period, this striking chromolithograph features a traditional dairymaid carrying a tray of margarine blocks beneath the bold slogan:\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"382\" data-end=\"442\"\u003e\u003cstrong data-start=\"382\" data-end=\"442\"\u003e“Equal to the Finest Danish Butter. None Other Genuine.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"444\" data-end=\"708\"\u003eOriginally created for display in grocery stores and provisions merchants, the piece reflects the fascinating period when margarine producers competed directly with imported Danish butter, using eye-catching artwork and bold marketing claims to win over customers.\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"1059\"\u003eWith its rich colours, oversized typography and charming period illustration, this is far more than an advertisement—it is a remarkable survivor of everyday British retail history. Presented in a substantial wooden frame, it makes an impressive statement piece for a kitchen, dining room, café, delicatessen, restaurant or vintage-inspired interior.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fykqkn\" data-start=\"1061\" data-end=\"1071\"\u003eDetails\u003c\/h2\u003e\n\u003cul data-start=\"1073\" data-end=\"1440\"\u003e\n\u003cli data-section-id=\"l7bbq8\" data-start=\"1073\" data-end=\"1122\"\u003eOriginal Keeloma Margarine advertising showcard\u003c\/li\u003e\n\u003cli data-section-id=\"99kuf3\" data-start=\"1123\" data-end=\"1170\"\u003eCirca 1900 (late Victorian \/ early Edwardian)\u003c\/li\u003e\n\u003cli data-section-id=\"jlvf8k\" data-start=\"1171\" data-end=\"1209\"\u003eOriginal chromolithographic printing\u003c\/li\u003e\n\u003cli data-section-id=\"zvkad5\" data-start=\"1210\" data-end=\"1264\"\u003eFeatures historic pre-decimal pricing: \u003cstrong data-start=\"1251\" data-end=\"1264\"\u003e9d per lb\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"slre75\" data-start=\"1265\" data-end=\"1324\"\u003eDepicts a traditional dairymaid carrying margarine blocks\u003c\/li\u003e\n\u003cli data-section-id=\"1qebtjk\" data-start=\"1325\" data-end=\"1361\"\u003ePresented in a wooden glazed frame\u003c\/li\u003e\n\u003cli data-section-id=\"z30y9p\" data-start=\"1362\" data-end=\"1386\"\u003eLarge decorative scale\u003c\/li\u003e\n\u003cli data-section-id=\"mes3fz\" data-start=\"1387\" data-end=\"1440\"\u003eA rare survivor from early British food advertising\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"7q4hfq\" data-start=\"1442\" data-end=\"1455\"\u003eDimensions\u003c\/h2\u003e\n\u003cul data-start=\"1457\" data-end=\"1489\"\u003e\n\u003cli data-section-id=\"3isalv\" data-start=\"1457\" data-end=\"1489\"\u003e\n\u003cstrong data-start=\"1459\" data-end=\"1475\"\u003eFramed size:\u003c\/strong\u003e 105cm x 133cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"hrykuu\" data-start=\"1491\" data-end=\"1503\"\u003eCondition\u003c\/h2\u003e\n\u003cp data-start=\"1505\" data-end=\"1904\"\u003eGood antique condition with age-related wear consistent with its history and use. The colours remain vibrant and the artwork displays excellent character. There is visible creasing, surface wear, time-toning and other signs of age, all of which contribute to its authenticity and appeal as a genuine period advertising piece. Please review photographs carefully as they form part of the description.\u003c\/p\u003e\n\u003ch2 data-section-id=\"gisunw\" data-start=\"1906\" data-end=\"1923\"\u003eWhy We Love It\u003c\/h2\u003e\n\u003cp data-start=\"1925\" data-end=\"2281\"\u003eLarge-scale antique advertising pieces of this age are becoming increasingly difficult to find, particularly examples retaining such strong visual impact. Combining social history, graphic design and retail heritage, this Keeloma showcard is a wonderful decorative piece that captures the spirit of Edwardian Britain and the golden age of shop advertising.\u003c\/p\u003e\n\u003cp data-start=\"2283\" data-end=\"2410\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2410\"\u003eA rare and characterful statement piece for collectors of antique advertising, kitchenalia and vintage commercial ephemera.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Deja Vu St Leonards","offers":[{"title":"Default Title","offer_id":53182234394960,"sku":null,"price":450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/4132\/3600\/files\/Rare_Antique_Keeloma_Margarine_Advertising_Showcard_c.1900_Framed.jpg?v=1782313359","url":"https:\/\/dejavustleonards.com\/products\/rare-antique-keeloma-margarine-advertising-showcard-c-1900-framed","provider":"Deja Vu St Leonards","version":"1.0","type":"link"}