Deja Vu Designs

Designed in St Leonards. Delivered to your door.

Déjà Vu Designs is our growing collection of original designs created right here in St Leonards — sometimes funny, sometimes stylish, sometimes slightly ridiculous.

From greetings cards, prints and mugs to T-shirts, caps and homeware, each starts as a Déjà Vu idea before being turned into something you can actually own, wear, use or give away.

Many pieces are printed especially for you and delivered directly to your door, allowing us to keep creating new designs without filling the shop with mountains of stock.

Original ideas. Unexpected designs. Made by Déjà Vu.

  • Seagull & Fries Greeting Card Product mockup front and back
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Deja Vu St Leonards

Seagull & Fries Greeting Card

£3.50 GBP
£3.50 GBP
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 Aperol, But Make It Sassy 

For sunshine, spritzes and behaviour that probably seemed like a good idea at the time.

Shop the Off My Tits on Aperol Spritz collection — bold, cheeky pieces made for long lunches, late nights, holidays, festivals and people who are absolutely ordering another one.

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 Artificial intelligence. Genuine bullshit. 

Wear it. Drink from it. Put it on your head.

The ChatSHT collection brings our distinctly unhelpful AI brand to T-shirts, caps, mugs and more — designed by Déjà Vu St Leonards and delivered straight to your door.

Because sometimes the merch makes more sense than the answers.

Tea by the Sea

A little seaside nostalgia, now on tea towels — with more Hastings & St Leonards designs on the way.